Flexibility to adapt to government regulations
Some of the challenges that come with labeling essential oil products are the constant changes to label requirements and deciphering what category it belongs under. Whether it be new symbols or restrictions on words that can be used, you need to stay up-to-date and compliant with the regulations. Having an in-house printer gives you the adaptability and flexibility you need in order to stay on top of the demands of your business.
Respond to industry trends
The opportunity to experiment with new media types, different label designs, and product language can help you tap into new audiences. This gives you the freedom to test out new designs in small batches, or maybe you’ve been thinking about doing seasonal promotions or personalization. With a label printer on site, all of this is easy to do.
Minimize labels and labeling processes
Consolidating important and required information with design and branding elements on a label can help it look cleaner and more professional. With an in-house label printer, it is easy to incorporate variable data like expiration dates, batch orders, tracking numbers, etc. onto a single label.
Avoid production delays and expenses
Outsourcing your labels can take weeks to be delivered and it will leave you with fewer opportunities to make changes to your design. Purchasing labels are one thing, but you may also have to take into consideration the loss that production delays will impact your business with clients or customers. These are the expenses that can go far beyond just the cost of the label.
Ability to print labels for multiple packaging
Printing labels on site for primary and secondary packaging can help you maintain an organized inventory. It also gives the ability to print same-day labels for products imported or exported.
Ability to take care of issues as they come
The opportunities that in-house printing include being able to save time, save money, and reduce waste. By printing your own labels you can create clean and professional labels that are easy to modify. With your own label printer, you can design and create labels for different types of packaging that your products require. Having the freedom to print your own labels can also increase your brand recognizability with your target audience.