In-house color label printing is good for business
Labels are a necessary part of the packaging for many products. Printing your own labels is a great way to save time, save money, and improve your processes.
Benefits of in-house labeling:
- Control costs
- Avoid delays and minimum order quantities
- Minimize and simplify inventory
- Flexibility to take advantage of opportunities
For most companies, cost-per-label savings alone justify the purchase of a printer for in-house label production. These long-term savings add up quickly, and while it depends on the specifics of your label design and quantities needed, if you’re like most companies, you’ll see returns that pay for your printer investment in a matter of months.
In addition to cost savings, there are other benefits of owning a digital label printer that can improve your products and customer experience—positively affecting the bottom line.
Avoid delays and minimum order quantities
Many businesses order their labels through a print shop. Outsourcing labels always come with delays, minimum order quantities or high per-label costs, and an inability to control label quality.
When you own a commercial digital label printer, you can print exactly the number of labels you need, when they’re needed.
Not only does this mean no more minimums or waste as labels become obsolete, but it saves time and avoids delays related to order processing and shipment.
Minimize and simplify inventory
When outsourcing, staying on top of your label inventory is another layer of logistics and forecasting that sidetracks you from the real day-to-day responsibilities that should demand your attention.
On top of that, you need a place to store all the labels you had to order to meet minimum requirements and keep costs down. With a color label printer of your own, you’ll only need to stock blank rolls of material.
In-house label printing means on-demand delivery. When more labels are needed, they’re just moments away. And if your label needs to be altered, you’re not left with a wastebasket of obsolete label rolls.
Flexibility to take advantage of opportunities
Making your own labels opens the door to opportunities such as seasonal, promotional, or event-specific packaging. Adjustments and improvements to packaging design are just a few clicks away, giving brands another tool for continual improvement.
Experiment with designs and iterations instantly. No more ordering with your fingers crossed, hoping that what arrives will be what you expected.
The ability to adapt quickly lets companies take advantage of revenue possibilities that are otherwise unexplored.
It’s time to make your own labels
The case for in-house label printing is resonating with companies like yours, allowing them to break the cycle of third-party outsourcing and offering savings, conveniences, and competitive advantages never before seen in the packaging world.